A strategic and empathetic HR leader with over 14 years of experience across e-commerce, FMCG, aviation, advertising, tech, and insurance industries. She specializes in building HR functions from scratch, driving organizational development, and leading cultural transformation. Her expertise includes talent acquisition, performance management, change leadership, and employee engagement. She has led HR in both high-growth and restructuring environments, balancing business needs with people-first solutions. Known for combining structure with empathy, she is a trusted advisor to leadership and a builder of strong, values-driven workplaces.

• Compensation & Rewards
• Talent Acquisition & Workforce Planning
• ERP & Digital HR Systems
• Policy Development & Compliance

• Aligned HR initiatives with business goals to enable scalable, sustainable growth.
• Fostered inclusive, high-performance cultures through leadership, engagement, and wellness programs.
• Led recruitment, succession planning, and workforce design to support business needs.
• Developed compliant, efficient HR policies and frameworks.
• Structured competitive pay and grading frameworks aligned with market standards.
• Managed HR budgets and achieved cost efficiencies supporting financial objectives.

2012
HR Manager Assistant
Focus Advertising

2016
HR Coordinator
Arrow Food Distribution

2018
Senior HR Supervisor
SAAS

2021
HR Consultant
FHRS

2023
Head of HR
Zode Trading

2025
Strategic HR Advisor
INFINITE for Consultancy